Book of the Month – May 2024

From bestselling author and Shark Tank star Robert Herjavec comes a business book in which he transcends the business world, helping us all learn the art of persuasion in order to get ahead in our personal and professional lives.

A Wall Street Journal Bestseller!

Many people assume that effective sales ability demands a unique personality and an aggressive attitude. It’s not true, and Robert Herjavec is proof. Known as the “Nice Shark” on the ABC’s Emmy Award-winning hit show SHARK TANK, Robert Herjavec is loved by viewers, who respond to his affable nature. He has developed an honest and genuine approach to life and selling that has set him apart from his cut-throat colleagues, and rewarded him with a degree of wealth measured in hundreds of millions of dollars.

In You Don’t Have to Be a Shark, Robert transcends pure sales technique and teaches “non-business people” what they need to know in order to sell themselves successfully. We are each our own greatest asset, and in order to achieve our goals, we need to be able to communicate with others, position ourselves and even look the part. Robert’s philosophy is simple: Great salespeople are made, not born, and no one achieves success in life without knowing how to sell. Entertaining, enlightening and effective, You Don’t Have to Be a Shark will reveal the secrets of one of North America’s most successful businessmen, who also happens to be one of today’s most prominent TV personalities, delivered in a friendly, down-to-earth manner, and filled with anecdotes and observations to support its hard-nosed advice.

In “You Don’t Have to Be A Shark: Creating Your Own Success,” Robert Herjavec, best known as the “Nice Shark” on ABC’s Emmy Award-winning show SHARK TANK, shares invaluable insights into achieving success in both personal and professional spheres. Contrary to popular belief, Herjavec argues that effective salesmanship isn’t reserved for those with aggressive personalities; instead, he emphasizes the power of authenticity and genuine communication.

Drawing from his own journey to success, Herjavec presents a refreshing approach to sales and persuasion, rooted in honesty and empathy. Through relatable anecdotes and practical advice, he demystifies the art of selling, showing readers how to effectively communicate, position themselves, and present their ideas.

At the heart of Herjavec’s philosophy is the belief that everyone possesses the potential for greatness and can learn the skills needed to excel. Whether you’re an aspiring entrepreneur, a seasoned professional, or simply navigating life’s challenges, this book offers a roadmap to unlocking your full potential.

Filled with entertaining stories and actionable strategies, “You Don’t Have to Be A Shark” is a must-read for anyone looking to thrive in today’s competitive landscape. Herjavec’s friendly and down-to-earth approach makes this book not only informative but also engaging and relatable.

Robert Herjavec’s “You Don’t Have to Be A Shark” is a game-changer for anyone looking to achieve success on their own terms. With a blend of wit, wisdom, and real-world experience, Herjavec challenges conventional notions of salesmanship, proving that authenticity and integrity are the keys to long-term success.

Drawing from his diverse background as a businessman and television personality, Herjavec delivers a compelling narrative filled with practical advice and actionable insights. Much like his approach on SHARK TANK, he cuts through the noise to offer straightforward guidance on effectively communicating, persuading, and ultimately, succeeding in any endeavor.

From navigating business deals to mastering personal interactions, Herjavec’s lessons are applicable across various aspects of life. His emphasis on building genuine connections and embracing one’s unique strengths resonates deeply in today’s fast-paced world.

Accessible, entertaining, and brimming with wisdom, “You Don’t Have to Be A Shark” is a must-read for anyone seeking to unleash their potential and chart their own path to success. Herjavec’s friendly demeanor and relatable anecdotes make this book not only informative but also genuinely inspiring. Whether you’re a seasoned entrepreneur or just starting out, this book will empower you to embrace your inner shark and thrive in any environment.

Robert Jerjavec is the author of the books Driven and The Will to Win, both of which were simultaneous bestsellers on the Globe & Mail list, and enjoyed rave reviews for the quality of their advice and the appeal of their writing style. In addition to his regular spot on Shark Tank, Robert Herjavec is a popular guest on local and network TV news and entertainment shows, where he comments on business-related topics.