Book of the Month – July 2024

Shake That Brain! Is a powerful collection of tips & tools you can use both professionally and personally – from selling, marketing, innovation, product creation, and the bottom line… to parenting, ethics, and personal growth.

Each Shake That Brain! strategy is backed by compelling examples from a wide variety of real-life applications – from World’s Worst Pizza and Seeing Eye Ponies . . . to why it can be a good idea to turn to your mate and say, “Shut up!”

Guaranteed: You’ll learn to create surprising yet inevitable solutions no matter the challenge or task at hand. Meanwhile, you’ll be entertained AND enlightened – with plenty of energy, edge, and just plain FUN.

Shake That Brain! will broaden your mindset and strengthen your upper-body solution-finding skills. You’ll learn to:

• Shake, rattle, and question your assumptions – they’re crippling you!
• Turn your worst ideas into GREAT ideas
• Learn the power of “Opposites Thinking”
• Have “Yes” meetings only
• Generate and implement bold new solutions – by using just what’s in the room

Along the way, you’ll learn to: ask great questions, never take “Yes” for an answer, turn any crisis into a great opportunity, and harness the brain power of experts for ZERO dollars a day. You’ll get exercises, easy-to-apply formulas, entertaining pop-quizzes, and eye-opening teaching examples from the worlds of business, technology, advertising, and more – all designed to make the reading experience both profitable and fun!

Who’ll profit most from this book?

People in business (large or small) and people with a life outside of work. After all, whether it’s business or the business of life, we’re forever challenged to find creative solutions. So sit back, relax, and get ready to have more than a few laugh-out-loud moments while learning to Shake That Brain! Pretty soon, you’ll have people saying to you, “Gee, why didn’t I think of that?”

In “Shake That Brain: How to Create Winning Solutions and Have Fun While You’re at It,” Joel Saltzman offers a fresh and engaging approach to problem-solving and creativity. Emphasizing the power of innovative thinking, Saltzman provides readers with practical techniques to break free from conventional patterns and ignite their creative potential.

Saltzman’s book is filled with exercises, anecdotes, and examples that demonstrate how to think outside the box and generate original solutions to everyday challenges. By blending humor and wisdom, he makes the process of creative thinking both accessible and enjoyable.

At the heart of “Shake That Brain” is the idea that anyone can become more creative by adopting the right mindset and tools. Saltzman encourages readers to embrace playfulness, curiosity, and a willingness to experiment. Whether you’re a business professional, an educator, or simply someone looking to inject more creativity into your life, this book provides the inspiration and guidance to help you think differently and achieve remarkable results.

Joel Saltzman’s “Shake That Brain” is an invigorating read that champions the importance of creativity in problem-solving. With his energetic and humorous style, Saltzman makes the art of innovative thinking both fun and practical.

Drawing on a wealth of real-world examples and interactive exercises, Saltzman guides readers through the process of breaking free from conventional thinking patterns. His emphasis on playfulness and experimentation makes the book a refreshing departure from traditional problem-solving manuals.

Saltzman’s approachable tone and relatable stories ensure that readers from all backgrounds can benefit from his insights. Whether tackling professional challenges or personal projects, “Shake That Brain” equips readers with the tools to think creatively and find unique solutions.

Engaging, insightful, and entertaining, “Shake That Brain” is a must-read for anyone looking to unlock their creative potential. Saltzman’s blend of humor and practical advice makes this book not only a valuable resource but also an enjoyable journey into the world of innovative thinking. Whether you’re a seasoned professional or just starting your creative journey, this book will inspire you to shake up your thinking and achieve extraordinary outcomes.

Joel Saltzman is the creator of the Shake That Brain! system-for winning solutions AND lots of fun. A high-octane speaker, facilitator, and consultant, Joel helps organizations discover extraordinary solutions for marketing, innovation, building better teams, and improving the bottom line. The author of more than a dozen books-including four best sellers-all his work has one thing in common: creative solutions.

His first book, If You Can Talk, You Can Write, became a best seller for Warner Books and a selection of the quality paperback Book Club. In 2000, his audio recording of the book won him a national Audie Award for “best Educational and Training Audio.”

As J. S. Salt, he created the best seller, Always Kiss Me Good Night: Instructions on Raising The Perfect Parent by 147 Kids Who Know (Random House, 1997).

The founder and publisher of Shake It! Books, he created and marketed the popular series, How To Be the Almost Perfect Husband: By Wives Who Know and How To Be The Almost Perfect Wife: By Husbands Who know (Shake It! Books, 2000).

Joel began his career in New York with the advertising agency Young & Rubicam. Moving to Hollywood, he wrote sitcoms for Perfect Strangers and The Robert Guillaume Show. He also served time as a stand-up comedian.

He’s been a guest on Leeza (twice) and has been interviewed on CNN, NPR, and more than 500 radio shows. A graduate of Cornell University, Joel lives with his wife, son, and tux-the-Wonder-Dog in San Diego, California.